Any successful instagram growth strategy needs to be backed by hard data. Without insights on which posts are driving the your follower growth, it makes it infinitely more difficult to grow any faster (as if it wasn’t already hard enough!).
Considered the bread and butter of instagram metrics, your engagement rate is a simple and fair way to monitor how well each of your posts have performed. The calculation is (likes + saves + comments) / total followers at time of posting.
But why is this fair? By dividing your engagement by the total followers at the time of posting, you are creating a metric that takes your existing followers into account. A post you make when you have 500 followers will almost never perform as well as a post you made when you have 50k followers. It’s easy to understand why. When you have 50k followers, your post will almost definitely be seen by a proportion of them. If we say on average 1% of your followers see your posts, having 50k followers means you have 500 followers that will be guaranteed to see your post, and therefore likely to engage in some way. If we instead assume you have just 500 followers, only 5 of them are guaranteed to see your post, so you’ll have less engagement just by default
Without considering the total number of followers in your engagement metric, you’ll be unfairly penalising the posts you made during the early days of launching your instagram account , even though those posts could do wonders for you if they were posted now.
What’s the main reason for posting on instagram. Yes, on one hand we want to make more sales, get more likes or just generate some buzz. But perhaps a more lucrative benefit of a good post is gaining more followers. The more followers you have, the more engagement you’ll have on your posts. Not to mention that fact that now you have even more people in your warm audience that are actually indicating an interest in what you have to offer.
At Highviz, we underxtand how important follower count can be, and that’s why we allow you to see exactly how many extra followers each of your posts have generated for you. It’s truly a mystery to all of us at Highviz why none of the other instagram analytics providers provide this for you. As always, we have you covered - you should be able to see your incremental follower count next to each of your posts in your dashboard
How many people have heard of you or your brand? Reach is a metric that can help answer that. When referring to your post, reach is simply the number of instagram users that saw your post. When referring to your account, reach is just the number of instagram users that saw something related to your whole instagram account (this could be a post, reels, or just viewing your profile).
It sounds like a very basic metric, however it is necessary to track how many people on instagram are aware of your brand. Depending on your growth objectives, Reach could be the single core metric you are targeting. For example, a post might be seen by a large number of people but the post may not be good at generating a lot of engagement. If you are only interested in increasing your brand awareness, this might actually be a great outcome for your brand.
Another effective way to use reach would be to replace total followers in your engagement rate metric with reach instead. This would give you another view of how well your post has performed. With this engagement metric, instead of measuring how engaging your post is for your followers, you are measuring how engaging your post is for everyone that has seen it (i.e. including those who are not your followers). Highviz is one of the only analytics platforms that calculates this metric for you. You should be able to find this metric next to your posts in your dashboard
Instagram users are always getting more savvy with identifying fake followers and fake engagement. The idea of buying followers on instagram has been around for a long time, and data suggests that there are now more accounts with fake followers than every before. Any kind of indicator which suggests your account may have fake followers is an immediate red flag for most users and has a devastating impact on the ability for your to use your instagram account to communicate with your followers.
The most commonly used indicator at the moment appears to be a low like to follower ratio. If you have 10k followers, but each of your posts are only getting 10 likes, most instagram users will conclude that you have bought your followers.
At Highviz, we pride ourselves on providing a fully comprehensive analytics platform for all our influencers and brands. Many other analytics providers will give you a handful of metrics that you will need to manually manipulate to gather any real insights and conclusions. Our platform does all of this for you.
On top of tracking all of these important metrics, we also provide you with insights based in the actual content of your post. This means we can tell you which colors, faces and objects drive the most engagement on your posts and generate the most followers. Find out all about our analytics features here or you can even try them all out by signing up for our free trial.
